You can snap up the iPhone-botherer, which sports the slick WebOS and a slide-out QWERTY keyboard, from O2's high street shops and its online store on contract deals.
Tarriffs start at just under £30 if you're willing to pay nearly £100 for the handset and sign up for an 18-month contract. Free handsets are available from £35 per month with a two-year tie-in.
All Pre tariffs come with unlimited Wi-Fi and data (though pesky fair usage applies). The Pre isn't yet available on PAYG.
By comparison, O2's tariffs for the iPhone start at £35 with a two-year commitment, but you still have to pay £87 for the hardware. The announcement that Orange is also to sell the iPhone has fuelled rumours of a price drop.