At the top of Olympus' DSLR range, the brand new E-5 is taking over from the three-year-old E-3.
Claiming the highest image quality of any Olympus camera (we should hope so), the E-5 pairs a 12.3MP High-Speed Live MOS Sensor with a TruePic V+ image processing engine that we're told results in better detail.
On the back is a 3in swivelling LCD screen whose dual-axis design is more flexible than most, so it should make getting that tricky angle a bit easier. There's in-body Mechanical Image Stabilisation to compensate for shaky hands and low light.
As we've come to expect from new DSLRs, the E-5 shoots video – of the 720p HD at 30 frames per second variety in this case. It records mono sound, or full stereo via a handy 3.5mm microphone socket.
For a spot of creative dabbling, there are 10 in-camera art filters including a new one called Dramatic Tone, which can be applied to both photos and video.
On top of that it'll take both SD and Compact Flash cards, and control wireless flash units with its built in wireless flash commander.
The Olympus E-5 will be out in October.