Oakley's CEO Colin Baden has told Bloomberg that the company is working on glasses with in-built smartphone capabilities.
The mystery glasses sound like a clear challenge to Google's recently unveiled Project Glass AR glasses – although Oakley will only be aiming its augmented reality specs at athletes for the time being.
This won't be the first time that Oakley has delved into the world of smart spectacles – remember the Oakley Thumps? – so we're looking forward to seeing what the ocular boffins in Oakley's secret labs are working on.
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Oakley Disruptive by Design event, LA