Sony's Kaz Hirai has dashed the hopes of PlayStation fans by revealing that Sony will not be making any PlayStation 4 announcements at this year's E3, at a CES roundtable meeting.
Reports suggested that the PlayStation 3's ten year life cycle would be cut short to compete with the announcement of the Xbox 720 (which is still set for an E3 unveiling if all goes well), but it would appear that Sony is sticking to its guns for the time being.
Time will tell what effect a gap of a year or more between the Xbox 720 and PS4 releases will have on the PlayStation 4's sales, but it could be bad news for Sony, given that the Xbox brand is now firmly established.
Bring on E3 we say, where we expecting to see a whole host of gaming delights and announcements.
Super Nintendo PlayStation prototype