Like a gadget-laden Seb Coe, Mark’s been pounding the pavement to his favourite tracks, using the calorie-burning iPod accessory to help him out, while I sat in front of my computer checking out the ‘Sport Music’ Nike has put on iTunes to go with it. An equally strenuous task I’m sure you’ll agree.
I’ve got to say, it’s an odd collection. Getting the boss of DFA records and top geezer in LCD Soundsystem, James Murphy, to compose an original 45-minute mix of ’running music’ is a cool idea, while different genre-specific playlists are designed for use with different types of training.
Increase Your Speed is 40 minutes of Queens of the Stone Age, Nine Black Alps and Trail of Dead while Improve Your Endurance is a nausea inducing mix of The Pussycat Dolls and someone called Styles P (whoever that is). All I know is that it features Akon and that’s quite enough information for me.
Sadly, it then takes a turn for the (even) worse. The Athlete Inspirations section includes playlists compiled by some of Nike’s top stars. Paula Radcliffe makes me weep like I’ve failed to finish a marathon with a horrible selection of MOR nonsense from Shania Twain, James Blunt and Robbie Williams, while Ronaldo reveals himself to be the world’s unlikeliest Coldplay and Damien Rice fan.
Thankfully, the Run London playlists show there is hope for Nike yet, with a top collection of songs for the South side including Roots Manuva, Blur and, err, the Wombles.
That's not to mention the fact that buying any of these playlists will set you back more pounds than it'd cost to buy each song individually. And what do you gain by doing so? A digital booklet. Ooh hold me back.
Nike + iPod = rip off.