We haven't seen celebs hawking iPhone wares on screen before but when Apple gets the good looking and famous on board to sell more handsets, it doesn't mess about.
A couple of iPhone 4S adverts have started being shown on TV in the US starring Samuel L Jackson, Zooey Deschanel and, of course, Siri. The ads mainly show off the location based features that iPhone 4S users in the US can use – like finding the nearest shop that delivers 'to-may-to' soup – but annoyingly that's something the rest of the world can't yet make use of.
There's also some kooky uses of the calendar and Wolfram Alpha on show – take a look at the YouTube videos below if you want to see Zooey dancing around her flat or Samuel L taking cookery tips from his phone. We don't know about you but we reckon "Date Night" at his house would be pretty damn cool.
Just because they could – scent of MacBook Pro
Apple's Jony Ive, Richard Horwath, and Alan Dye