Apparently the frontplate alone took a fortnight to create and it boasts "the world’s first circular display in the mobile phone industry", complete with 16-million colour, 300dpi display. Yowza.
Moto is obviously marketing this beauty into the luxury handset market – the rest of its deets read like a Rolex spec sheet, boasting "technical prescision and mechanical excellence", a hand-sculpted body, Swiss-made main bearing and a 62-carat saphire crystal lens.
In fact, there's even a tiny window into its heart on the back, so you can marvel at its inner workings. Apparently 130 prescision ball bearings and over 200 individual parts work in tandem to operate the flip mechanism. Did someone say "nice action"?
More mundane phone functions are taken care of with a 2MP cam, stereo Bluetooth, microSD card slot and multimedia player, while Moto's "crystal talk" promises high levels of audio clarity when you actually stop staring at it and make a call.
All this doesn't come cheap though – a US price of $2,000 has been quaoted, so expect about the same amount in pounds this side of the pond.
Moto's obviously going back to its roots of high-concept handsets – but is this a step too far? Have your say below...
On sale: December
Contact: Motorola Aura