Swimmers don’t really have much choice when it comes to dedicated fitness-tracking watches. The likes of the LG G Watch R, Moto 360 and the fresh-faced Apple Watch are all lovely in their own right, but they’ll be feeling rather poorly if they go for a dip.
Enter Swimmo, a delightfully-named smartwatch that shrugs off water like a duck slathered in hydrophobic butter.
The 100 percent waterproof wristhugger's primary aim is to track everything you've ever want to know about your performance in the wet stuff.
Its built-in heart rate monitor keeps track of how many calories you’re burning, and it also records your pace and distance.
Vibrations during exercise will let you know if you should speed up or slow down to reach your set goal, but it also goes above and beyond the standard fitness tracking tricks.
Swimmo can record your stroke length in addition to the number of strokes it takes to complete a single length.
It's also got an open water mode which takes your past stroke length data and applies it while you're in a lake or the ocean, resulting in mote accurate measurements despite the absence of set-length lanes.
Out of the water, Swimmo can tell the time (!), as well as track your steps, distance, heart rate and calories burned, like a regular fitness tracker. It doesn’t need to be connected to a phone either - you can sync up all your data with your smartphone after your workouts.
Notifications aren't on the cards, so we'd be more inclined to call it a swim-loving fitness tracker ourselves.
Either way, you can head on over to Kickstarter where you can pre-order one for US$150, for delivery in October.