As well as being one of the most expensive watches to grace the Stuff gadget radar, it's also the proud owner of the longest monicker we've seen in a while.
One - deep breath - Audemars Piguet Royal Oak Offshore Rubens Barrichello Chronograph you set you back a cool £16,200 for the Titanium version, which be limited to 1,000 units. If that's too common for you, 500 Rose Golds editions will shortly be on sale at £32,650 each while the Platinum will cost you a frankly terrifying £53,950 a pop.
There are a mere 150 Platinum versions being made: 8 million quid's worth of luxury watches.
Wildly expensive materials aside, there's some serious craftmanship going on here, with Audemars theming the watch around Barrichello, who's a Honda F1 champ.
The eight screws on the watch face, for example, are designed to look like engine screws, the bezel joint puportedly resembles ventilated brake discs, the crown a gearing part and the pushpieces apparently echo air extractors. We got lost on the bezel bit.
There's a leather strap, too, which is made from crocodile hide if you're a fierce reptile type able to afford the Platinum version.