You know how it is – you've done 9,000 of your 10,000 steps a day, and you can't be bothered to get up and walk around the block.
Pavlok is having none of your excuses. The fitness band, currently in development at Boston-based startup Behavioural Technologies, will zap you with a mild electric shock if you don't meet your fitness goals.
At the moment, Pavlok is just a render on Behavioural Technologies' website, but developer Maneesh Sethi claims to have raised US$100,000 in funding so far (including US$50,000 from the Bolt Accelerator Program) and has former iRobot and Lego engineer Jim Lynch on board as VP of Engineering.
The idea of using negative reinforcement to push you into meeting your goals is a novel one in an industry that's all about carrots rather than sticks; the Fitbit Flex flashes lights at you when you meet your goals, while Nike+ hands out trophies like they're going out of fashion. “Humans, in our conscious brain… we’re motivated by positive reinforcement,” Sethi told Krash.io, “but our subconscious brain is motivated by negative reinforcement.”
But will people be willing to wear a device that'll shock them into action? We'll just have to wait and see.