US price war brings cheaper Kindles to UK
God Bless America! It's only a week or so until Independence Day but Brits may be tempted to sneak a quick salute at the Stars and Stripes (you might find one in McDonalds or TGIF or the Houses of Parliament).
Over here in Yankee Doodle Land, competition between Barnes & Noble and Amazon means cheaper Kindles for buyers in the rest of the world, who have to buy the ereader from Amazon's US store. ![]()
Just this morning, Barnes & Noble announced a new Wi-Fi-only Nook ebook reader for just $149 (about £100), complete with free wireless at AT&T hotspots, and dropped the price of the 3G model from $259 to $199. Both are available in the US only.
Quick as a John Grisham sequel, Amazon turned around and dropped the price of the Kindle 2 - with free worldwide 3G downloads - from $259 to $189. That's a mere £128 in real money (but before VAT). Weirdly, there was no shift in the price-tag of the poorly received DX, which now looks ludicrously expensive at $489 (£330) - especially compared to Apple's $499 iPad.



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