LG has lifted the lid on a brand new Android handset dubbed the Optimus, or the less catchy Optimus GT540, to give it its full name.
Despite what its boldly named moniker implies, it's not a transforming mobile phone behemoth. Following on from the InTouch Max GW620, the Optimus is a mid-range handset, sporting a resistive 420x320 3-inch touchscreen, along with a 3MP camera, HSDPA, GPS, WiFi and up to 32GB of internal memory via microSD card.
So, the Optimus is taking aim at the budget end of the market, or at first-time smartphone users wanting the smartphone experience, without the convoluted OS. It's no wonder then, that it's running Android 1.6, or Donut.
Much like the GW620, the Optimus sticks within the popular trend of aggregating all your social networks, and Facebook, Bebo and Twitter are all baked into the handset via a handy social network manager application. The social networking widget also ensures you get real-time status updates directly to one of the 7 homescreens, without having to venture into other applications.
It sounds like the GW620's LinkBook feature has made it into the handset too, which essentially allows you to add social network profiles to your contacts list for viewing updates and accessing profiles.
So, (disappointingly) the LG Optimus doesn't possess any transforming skills, but it will be available as of May 1. There's no word on pricing as yet, but given its credentials it shouldn't break the bank. As soon as we get the low-down, so will you.
In the meantime, why not check out our video review with the InTouch Max GW620?