You appear to have a really big graphics card on your ceiling.
Almost, but nor quite. The Ariel light's futuristic aluminium fins and copper heat pipes are remisinscent of the cooling structures you'll find in high-end gaming pcs (and some satellites), and they perform a similar task, dissipating heat from the powerful LEDs in the middle.
So it's not a strip light?
Nope: it does the job of a strip light, illuminating a rectangular space evenly, but it's the only light in the world that can do this using a point source - a cluster of very strong LEDs and some fancy lenses create a rectangle of light from a single 'bulb' in the middle.
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Other than the fact that it looks like the world's most expensive drone? Well, LEDs have a number of advantages over lightsaber-style bulbs: they're dimmable, they use less power, and they make nicer light - Jake Dyson offers two colour temperatures as standard but you can futher tweak the Ariel's white balance if you wish. Whereas all neon striplighting is set to a colour temperature we like to call I Wonder If This Headache Will Last Forever.
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Still, I bet the bulbs are a nightmare to change.
That's another advantage - you don't have to. Not more than once every 13 years, anyway - as with their CSYS lamps, these lights are guaranteed to last well over a decade, and possibly quite a bit longer than that. So, while the Ariel won't be cheap (there's no pricing information yet), it could save you money in the long run. The Jake Dyson website has detail of your nearest stockist.
Bargain alert: Snap up cheap Phones4u gear at auction