Don’t hold your breath film lovers, but it looks like Apple is finally shaping up to bring movie downloads and rentals to the UK. About time!Having set up their US effort over a year ago, Apple has, according to The Times, struck deals here in the UK with all the major studios, barring Sony and Universal. Two pretty major omissions, but we’re willing to forgive them if it means getting more than a slew of average US TV dramas and Channel 4 shows through iTunes.Sources have said that studios “would not want to undercut DVD prices”. Of course they wouldn’t. And that means paying anything up to £25 for a download. Correct me if I’m wrong, but people don’t buy CDs these days because they cost more than digital downloads. So why not drop the price of movies in the same way?There’s no word on how much movie rentals will cost, with the best guess being that HD flicks will cost £3.99 to watch before they get whipped away from your Apple TV. Again, not cheap.So, could we be seeing this announcement slipping out with something 3G–related at WWDC? Here’s hoping.