So the expected iPhone 5 failed to appear, with Apple delivering an upgraded iPhone 4S in its place. But it's not all bad news. Like the iPhone 4S itself, every cloud (and iCloud) has a silver lining...
One size fits all
You're not going to get mugged
Newly-minted iPhone 4S owners won't have to worry about ne'er-do-wells pinching their shiny new piece of Apple kit – they won't be able to tell it apart from last year's model.
It's good news for kainotophobics
That's people who fear change, folks.
iPhone 4 owners can rest easy for a year
Fashion-conscious iPhone 4 owners can rest easy for a year, knowing that they won't look like yesterday's news. And they can upgrade to iOS 5 so no one will get wise to their game.
You probably won't have to queue
The improved antenna should put an end to the problem of dropped calls that blighted left-handed iPhone 4 owners.
No more dropped calls for southpaws
Samsung Galaxy S II owners get to look magnificently smug as they waft their 4.3in screen at iPhone 4S owners.
We've all learned a valuable lesson...
iOS 7.1 is out and it's gunning for your car