The Honor Holly might not turn a lot of heads based on hardware alone, as the low-priced device is modestly specced. However, Huawei certainly has an unique idea of how to generate interest via pre-release price drops.
Announced earlier this month, the Honor Holly was initially priced at £109.99 for its upcoming UK release, with an intriguing caveat: if a certain number of people registered their interest by connecting with Huawei via Facebook, Twitter, or email, the starting price would drop for everyone.
And now it has, with the device planned to launch for £99.99 instead. However, the Price Hacker promotion is still alive, and a new milestone price of £89.99 is still possible should enough additional people express some interest in the phone between now and 23 February.
Honor Holly PriceHacking promotion
To be clear, you’re agreeing to nothing in this process, so it’s not like you have to put down a credit card to help drive down the price. You just need to say you’re interested and tolerate Honor’s idea of “hacking,” which means images of a shadowy figure in a hoodie staring at screens with Matrix-like character streams running down them.
Still, it’s an interesting way to generate buzz around a new phone. The Honor Holly has a 5in, 720p display, along with a quad-core 1.3Ghz processor, 1GB RAM, and 16GB internal storage (with microSD support up to 32GB). It runs Android 4.4 KitKat, and the 2000mAh battery is removable. Sounds solid for the price, and even better as that price sinks.
We’ll find out the final asking cost when the Honor Holly goes on sale 23 February, and the discounted price will last only until 26 February - so you’ll have to act fast to get the deal. It’s unclear how many people need to sign up to drive the price down another notch, but the meter is only 0.77% of the way to the next level. It might take a serious push for everyone to save another £10 here.