The EU Commission voted in April to cap the cost of texts, phone calls and data usage throughout Europe, and holidaymakers jetting off on their travels today will be the first to take advantage.
Instead of coughing up an average of 24p for a text message, you'll now be able to drop friends and family back home a text for around the same cost as in the UK – about 10p.
Calls are also being capped at a still rather pricey 40p per minute, but while operators could at one time round your bill up to the nearest minute, they'll now have to charge per second instead.
Finally, internet usage will be capped at 1 Euro per megabyte, so Facebook addicts will still be able to get their foreign fix without breaking the bank.
The move is expected to save serial jetsetters around 60% on the cost of their holiday phone bills, and further drops are expected in 2010 and 2011 as well.
We'll keep you updated with any news we get, but in the meantime be sure to let us know what you think to the price cuts in the comments.