It's not just Olympus rolling out the carpet for new arrivals today – Fujifilm has announced it'll also be adding to its range with a whopping 15 new models.
Kicking off the range at the top of the pack are two new EXR models, the F700EXR and the F80EXR.
Both 12-megapixel snappers, they pack their namesake's award-winning EXR sensor technology, 720p video capture and 5x and 10x optical zoom respectively.
The F700EXR also benefits from a 3.5-inch touchscreen, while the F80EXR packs a more traditional 3-inch screen and buttons combo.
Helping keep pictures clear at high zoom, the HS10 packs triple image stabilisation, as well as features such as high speed movie capture at 1000fps, a Pro Low Light mode for good shots with no flash and both RAW and JPEG capture modes.
There's even a mode called Motion Remover Mode that will emulate the results of a long shutter speed by snapping five shots in quick succession to remove any moving subjects from the shot – allowing you great tourist snaps without the tourists in the way.
And finally, there are 10 models rounding off the lower end of the catalogue, aimed at snappers on a budget.
First up, the new FinePix JZ series packing the 12-megapixel JZ300 and the 14-megapixel JZ500 with 10x optical zooms, followed by three new 12-megapixel additions to the S-Series with long-zoom Fujinon lenses.
Next there's the new 12-megapixel additions of the the JV100 and JX200 with 3x and 5x optical zooms respectively, the 14-megapixel JV150, and the AV100 and AX280 supposedly perfect for a first digital camera pruchase.
Pricing for all to be announced in due course. Phew. Now, what do you reckon to the new offerings, any in there you fancy? Let us know below.