Fujifilm's X10 proves retro chic is still in
The X10 lacks the X100's unique selling point – a hybrid viewfinder – Fujifilm has instead chosen to equip the X10 with an optical zoom viewfinder, complete with a wide viewing angle. Bad news if you liked this feature on the X100; good news when you realise it knocks a substantial amount of moolah off that price.
And while unknowing spectators may be secretly sniggering at what they believe to be your great grandparents camera, you'll have the last laugh with its manual pop-up flash, optical image stabilisation, EXR-Auto for intelligent scene recognition, Fujifilm's simulation modes – to recreate traditional Fuji films – nine white balance presets motion panorama 360 functionality, noise reduction adjustment and a 2.8in 460k dot LCD screen.
A retro leather case, lens hood and external flash also form the X10 accessory line-up.
It'll be flaunting its wares in our neck of the woods come October to go up against the likes of cameras such as Canon's G12. And although Fujifilm won't be announcing its price tag until its official launch, the web points to a $600 price tag. Our verdict? Want.