In another move to secure Xbox's status as a do-it-all home-entertainment hub, Microsoft has announced that Xbox Live will now feature instant-on 1080p video streaming, complete with 5.1 surround sound.
Confusingly named Zune Video (but nothing directly to do with Microsoft's media player), the service is billed as bringing the user the most seamless on-demand video service yet. Punters willbe able to browse a selection of movies and TV shows through Xbox Live, select and receive almost instantanous video startup.
Zune Video will swap between different bitrates and resolutions, as well as starting video playback in a low bitrate for faster download times, ramping up to a higher quality once started. Whether we'll be able to discern any difference remains to be seen.
What's more, Party Mode will let you watch movies with your Xbox mates in different locations. Great if you don't actually like your mates that much.
Expect to see it hitting our shores in Autumn. For more E3 news and video, keep checking Stuff.tv's Gaming blog.