IMHO – Apple mania is wearing thin
There’s a rumour floating about today that Apple’s next iPod Touch will have a Retina Display and dual cameras. There’s no source – just a blogger sounding off about Dell’s Streak pricing in the US.
This will send other tech bloggers into a frenzy of activity. In fact, it already has. Why? Because it’s an Apple rumour. Is it exciting? Nope – any other company announcing that it was adding features from its flagship product to a lower tier of devices would be soundly (and sensibly) ignored. It might make a mention somewhere, but nothing more.
For Apple, though, otherwise intelligent, analytical journalists treat a story that is neither exciting nor substantiated as though it were front page news.
Another example: last week Apple opened a shop in Covent Garden: bedlam ensued. It’s a nice shop, I’ll give them that. But it’s still a shop. I don’t see anyone clamouring to post a video tour of the new Carphone Warehouse outlet in Mitcham.
Apple has created some of the best designed gadgetry we’ve ever seen. It has earned its innovation stripes over and over again. It continues to surprise us with amazing new technologies. And it is still the company to beat for MP3 players, mobile phones and tablet computing. Its laptops and desktops are at the tops of their classes, too.
If Apple launches a new iPod Touch in September (likely) with dual cameras and a hi-res display (also likely), we’ll get excited. If we see a leaked device in the interim, we’ll get excited. But a throwaway comment on a blog with no evidence attached? Full product coverage of a AA battery charger? A review of a shop? Please…
The Beatles stopped touring because they couldn’t hear what they were playing on stage over the sound of screaming fans. The fans couldn’t hear either and didn’t care. They’d lost sight of the melodies and harmonies that made them like the Beatles in the first place.
Don’t let that happen again. Apple mania is wearing thin, and we’ll all be to blame if it makes the gadget equivalent of Yellow Submarine. Designed by Yoko Ono. And refuses to put it on iTunes. Oh, look, there we go again…
Comments
chris_scoots
2 years ago
You're bored of Apple mania, yet you write a blog about Apple mania, therefore creating more publicity for Apple and creating more awareness of it and drawing attention to the rumour filled, pointless blog by someone else. Seems a little unnecessary and a waste of time that you could have spent more productively. For example, giving Canon a call about the upcoming D3100 to find out some info, which I'm sure for some people, may be more interesting than your opinion on the amount of Apple press there is. Also, considering you are a tech/gadget mag/website, why no mobile app? IMHO - Stuff is not what it used to be.
buddn
2 years ago
Stuff's kiss ass apple fan boy attitude is the reason I stopped buying the magazine! They are not the be all and end all!
Drunken Max
2 years ago
I'm always too late, just as I was becoming a fanboy, they go out of fashion. I'm sticking with the flared trousers and tank top as they're always in fashion somewhere, even if it's Dalian.
Criss11
2 years ago
I like Apple products, but am also a bit tired of all the mania. All the more so because of the Apple haters how seem to suffer from more mania than those who like thier products. I, for example, have no interest in the fact that someone no longer buys Stuff because the magazine give Apple positive reviews (of course reading and commenting on the website apparently is not part of the exlusion, which is a pity)
ameek
2 years ago
Dunmore you say all this but you know you love it! and lets be honest other comment's on here about stuff not being what it used to? can i point out the competition? t3 is blah and the rest are just sales mags. at least stuff has an opinion it may lean towards apple but its still an opinion.