Never one to leap blindly onto new technology bandwagons, Boston Acoustics has been staring, arms folded, from the sidelines while the rest of the audio world got on with that DAB thing.
But now it's left the comfort of analogue familiarity and finally taken the plunge with a digital set of its own.
And what a splash it's made. The Solo XT, paraded at CES this week, sports a typically tip-top Boston drive unit housed in a chunky, self-damping cabinet for vibration-free sounds.
Having skipped the whole retro wooden box phase entirely, BA's gone straight for an up-to-date soft-touch finish with moulded
controls, subtle blue backlights and an outsize, swappable metal grille to hide the speakers up front.
Eight grille colours are available to create a custom finish, while the main body comes in 'Midnight Black' or 'Mist Cream'. That'll be white, then.
Best of all, the control panel rotates for vertical or horizontal alignment. Yeah, we're suckers for a gimmick.
Boston Acoustics Solo XT DAB Radio
On sale: March
Contact: Boston Acoustics