This past year has seen ebooks finally reach the public conciousness, if not into the public wallet.
Why? Because while sheer technolust might see us paying £200 or more for the ebook-reading device, there’s no way we’re going to pay so much for the ebooks themselves – they currently cost nearly as much as the equivalent paper book.
It’s the CD versus MP3 marketing strategy all over again, but 2009 should see more vendors, more realistic pricing and perhaps even a subscription model. Oh, and more ebook readers, like Sony’s touchscreen PRS-700 and Amazon’s Kindle finally jumping the Atlantic.