The set, which is based on Panasonic's 103in plasma panel, will sell for €100,000, or about £87,500, when it goes on sale in July.
Bang& Olufsen shops will start accepting customer orders next month, but the company says it has customers clamouring to buy the TV, and has already taken some advance reservations.
The TV weighs a staggering 500kg, a substantial part of that being accounted for by the unique stand. This makes the BeoVision 4-103 the "only TV of this size able to blend into a living room," the company says.
When not in use, the screen sits at floor level; it raises up, tilts and rotates into viewing position when the set's switched on. Completing the TV is a new dedicated Beolab 10 active speaker system, located beneath the screen.
Ok, it may not be quite as hefty as Sharp's 108in model, but for sheer design cool, this has to be worth a look.