While keeping characteristically tight-lipped on the subject of its rumoured iWatch smart watch in public, Apple has quietly laid claim to the iWatch trademark in Russia.
Watch out Apple iWatch trademarked
We're already pretty sure that the iWatch won't be unveiled at WWDC 2013 next week, but that doesn't mean it isn't coming soon as it would surely merit its own launch event replete with tech trumpets.
The evidence for Apple's rumoured tech-packed wrist wear has been mounting, and while in a recent interview Tim Cook avoided the question of whether the company would go into wearable tech, he added that the area is "ripe for exploration".
According to Russian newspaper Izvestia, Apple has filed an application for the iWatch trademark. The application to the Russian Federal Service for Intellectual Property (Rospatent) was for two separate International Classification of Goods and Services (ICGS) trademarks that relate to computer and timekeeping products.
It may not be vodkas all round in Cupertino though, as a similar trademark is already in use by an online watch seller i-watch.ru who secured its trademark back in 2006.
Adding the the potential hurdles, in 2011 an unnamed company tried to register "iWatch" with Rospatent, but was denied for being too similar to the "iswatch" trademark held by Swiss watch company Swatch.
It's not just Russia where the iWatch trademark is being sought, either. Back in December 2012 – when the iWatch rumours were starting to build – there was an application filed in Jamaica.
So while we're unlikely to see it appear at WWDC 2013, it looks like Apple is gearing up to launch the iWatch very soon.