After heated debates on the iPad 3 vs iPad HD moniker, the tech world was taken by surprise when Apple decided to scrap the iPad numbering system altogether, keeping the new iPad in line with its numberless MacBook and iPod range.
It might not take a rocket scientist to work that out after the new iPad launch, but a lot of beliefs and rumours can swiftly crumble after the dust has settled on an Apple event.
If true it looks like the long-awaited iPhone 5 will never see the light of day (in name at least), but that's not quenching our anticipation at its rumoured quad-core A6 processor one little bit.
Get a new iPad cheap – trade in your iPad, Android or BlackBerry
Apple's Jony Ive, Richard Horwath, and Alan Dye