The average person in America spends nearly 12 hours each day consuming information, adding up to a national data diet of 3.6 zettabytes (3.6 million million gigabytes).
A study by the University of California found that for the first time, Americans get more information from video games than from any other source including TV - 55 percent of their daily total of bytes.
The study considered information in three different ways: time spent watching, playing or reading; the number of words experienced; and the raw quantity of data consumed.
While gaming wins for sheer bandwidth, TV still accounts for the longest time absorbing information (about 5 hours a day) and nearly half of the 100,000 words heard by Americans every day.
Despite massive increases in computing power and bandwidth over the last decades, Americans only experience about 5 per cent more information each year than the year before, and most of that is coming from multi-tasking (such as browsing the web while watching TV).
Books, magazines and newspapers now account for just one fiftieth of one percent of all the data they consume but the game's not over for old-fashioned communications yet. The authors estimate that just an hour and a half of face-to-face conversation contains twice as much data as all other information media combined.