Amazon has reached a deal to acquire comiXology, the premier mobile app for buying and reading comics and graphic novels. It's a deal that makes a lot of sense, given that Amazon is already selling digitised graphic novels via its Kindle store. What's the sense in competing with someone when you can just buy them and merge them into your own business?
comiXology seems upbeat about the purchase, with co-founder and CEO David Steinberger enthusing: “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”
The company has a stable of over 75 comic publishers as well as indie comic artists, with some of the biggest and most popular titles available. In total, there are something like 50,000 publications available to buy on comiXology, which is best viewed as something like an iTunes Store for comics. It even features a self-publishing platform (a lot like Kindle) allowing comic creators to upload and sell their own graphic novels.
Comics, comics, comics
The combination of Amazon's own agreements with graphic novel publishers and comiXology's existing partnerships suggests it's only going to get better for comic lovers who have gone digital.
Does this mean that Amazon will send customers to comiXology instead to read comics, or perhaps one day make it part of the Kindle Store? That remains to be seen, but so long as we can keep getting our comic fix, who's complaining?