Fresh in today - the world's first MP3 designed for the extreme snow and sun known as Scandie weather.
Jens of Sweden offers no promises that its new MP-X will make you more popular with blonde northern European citizens, but it does describe the MP3 machine as water- and shock-proof. To back up its claims, Jens is flogging the player with an unusually long two year warranty.
Regular Stuff spotters at this point may be scratching their heads with a vague Matrix-style sense of deja vu. The truth is that you're not living in a computer simulation - you've seen the Jen MP-X before, dressed in red, yellow or blue as the Qoolgee X Sports. So Jen's 'first player for Scandinavian weather' is more like the 'Korean player that's been around for a bit and happens to be rugged'.
Still, there is a reason to consider the Jens over the Qoolgee. The spec is nearly identical - 512MB or 1GB, MP3, WMA and Ogg playback, a 12 hour battery life - but Jens' newbie has the allure of a cheaper price. Its 512MB version costs £54 compared to the £80 price tag on the 512MB Qoolgee. Jens' catch is that its MP-X come without headphones - you have to add your own.
Previously, Jens bought us such digital audio classics as the gold MP3 player and some of the finest bargain basement flash players on the web. Right now, you can buy its new sporty affair directly from www.jensofsweden.com.