Don't be disappointed that The Beatles didn't appear at the Apple event, Steve Jobs's return was much better. Honest. Read on and we'll tell you why…
He's had his mystical phase and is still a Machiavellian business brain
Steve Jobs studied Zen Buddhism under master Kobin Chino and once lived in a house with no possessions. His wage at Apple is $1 (though his stock options are worth many millions). While his spiritual side is a big thing for him, it hasn't stopped him being more ruthless than an armor-plated shark. The Beatles on the other hand ended up jaded after their experience with guru Maharishi Mahesh Yogi and were pretty inept at business dealings with Apple Records tied in knots for years.
He's had more successful solo projects
While Jobs was in the wilderness, the original Apple team broken up just like the Beatles did in 1970, he produced his own solo projects. While Paul McCartney has the Frog Chorus and Mull of Kintyre to live down, Jobs developed NXT Computers which Apple bought to get him back and turned Pixar into an animation powerhouse.
He's the Lennon to Jonathan Ive's McCartney
Jobs is the bratty, snotty bad boy of the pair, the big talking tough guy always quick with a sharp line. Jonathan Ive is his McCartney, marginally more modest, slightly softer round the edges but touched by the same spark of genius. Like Lennon and McCartney, Ives and Jobs produce their best work together – a mingling of two obsessional minds.
The Beatles are history, Jobs is living in the present
With rumours of his demise seemingly greatly exaggerated, Steve Jobs is clearly back in the saddle if his appearance at the Apple event is anything to go to. While the Beatles changed music in the 1960s, Jobs has changed it incredibly since the launch of the first iPod – that's why the dream of the Beatles going digital on iTunes remains such a big story.
Fanboys scream far more for him than either of the remaining Beatles
At the Apple event in London, fanboys gasped, clapped and cheered the remote image of their hero. Steve Jobs is a superstar of tech, as fascinating for his personality and frustrating inscrutability as he is for his business smarts and marketing genius. The big question is though – will the Apple Mac Tablet be his triumphant Abbey Road or an unsatisfying swansong in the mode of Let It Be?