Fujifilm F600EXR £269
Yes, the Fujifilm F600 makes nice with the usual snapper stats – 16MP sensor, 15x optical zoom and 1080p video – but we're also smitten with the augmented reality feature aimed squarely at tourists. The F600 uses your location to show you nearby landmarks, and features over a million places of interest.
Olympus PEN E-P3 £800
Just look at this Sixties swinger, the flagship model of Olympus' new set of Micro Four Thirds snappers. The auto focus is lightning fast, plus a 12.3MP sensor and OLED touchscreen were also invited to the PEN E-P3 party. Oh, behave.
Panasonic Lumix GF3 £500
The Lumix GF3 is currently sitting pretty (small) as the world's tiniest Micro Four Thirds camera. Size isn't everything though – it's also got a 12.1MP sensor and shoots 1080i video at 25fps.
Casio Exilim EX-ZS100 £150
If you just want to point and pap without drawing any attention to yourself, Casio's new stealthy 14MP Exilim EX-ZS100 will do the trick with its Silent Mode, 12.5x optical zoom and HD video capabilities. And at £150, even your bank balance won't notice it's there.
Olympus SP-810UZ Ultra-Zoom £230
Unveiled today and available in September, the SP-810UZ is the most powerful Olympus zoom camera ever with a 36x wide-angle zoom lens as well as a 3D stills mode and a bunch of fun, creative filters. What a way to celebrate World Photography Day.