A new survey has found the 3D TV may prove just too expensive for us Brits.
While nearly 1 in 3 would like to buy all the kit required to bring a third dimension to our living rooms, out of the 3,000 people who took part in the VoucherCodes.co.uk survey, 53% would only pay up to £499 for a 3D TV.
In fact, only 1.4% said they'd be prepared to pay the expected cost of £2,000 for a 3D set, while 35% said they would be turning their back on the new tech altogether.
Not promising figures for the likes of Sony, which hopes to sell 2.5m 3D TVs by next year.
While football in 3D seems to be a big push for Sky, it seems that 3D movies will be the clincher for most. Nearly half of those survey wanting to watch films in an extra dimension, compared the just 11% wanting 3D football.
What about you - how much would you pay for a 3D TV? Will you be buying or will you wait for prices to come down? Let us know in the comments below, and be sure to check out our guide on how to get 3D TV.