You won't have to get a helicopter home from work to catch England on Match of the Day after all – 3 has announced that it’ll be offering three free channels of match highlights for every World Cup match.
Its service will show the best bits from all 64 games between 9th June and 9th July five minutes after full-time, as well as the day’s ‘best of’ action and a daily magazine show.
Throw in a new ‘match centre’ application that’ll serve up minute-by-minute commentary and match stats for every game, and you’ve got a recipe for some extended toilet breaks at work.
3 isn’t the only network to promise World Cup highlights – T-Mobile has already announced it’ll be offering its 3G customers 3-4 minute clips after each game. This will, though, set you back £1 per day, or £5 for unlimited access.
Network providers are scrapping over sport content with more relish than a Chelsea vs Man Utd encounter – 3 also offers a £5 sports bolt-on for Premiership and Champions League highlights, while Vodafone has just announced the first live screening of entire matches in its Sky Mobile package (story here).