Netflix is built around recommending films based on your viewing history – but let friends and family members take charge of the remote, and suddenly it thinks you desperately want to watch Witty Opposites-Attract Comedies instead of Critically-acclaimed Visually-striking Crime Movies.
Fortunately, the movie streaming service has just launched Profiles, allowing you to create up to five separate profiles for each Netflix account.
Individual profiles can be linked to Facebook accounts, if you fancy sharing your film choices with the world. You needn't worry about all your carefully-picked movie ratings being purged with the new service, either. "We're not going to lose your history of all your viewing and ratings – we're going to leave that as the default profile," says says Todd Yellin, Netflix VP of product innovation. "And then you're starting afresh with any new profiles."
Form an orderly Queue
Netflix is also planning to introduce the Netflix Queue – or something very like it – to UK households. US users have been enjoying the Queue since the launch of the service – it's a "storage bin" of titles that you're planning to watch.
"We're launching it a few weeks from now," says Yellin. "The reason we're not going to call it the Queue is because our UK members think of long waits on a line to get to something, and it's more of a frustrating word. It's really more of a wishlist. So we're going call it "My List" or something like that."
While it's nice to see that Netflix is finally introducing two much-wanted features to the service, it'd be nice if it put a few more titles on there, so that the UK catalogue can measure up to the much larger US offering. Ah well, we can dream.