The company has unveiled the Monocle – a portable speakerphone that looks suspiciously like half a set of headphones with an inline mic.
The unlikely device won't suit all tastes, but Native Union insists it can be pressed to the ear and used quietly as a headset or cranked up loud and used as a speakerphone or for playing music.
Up to 11 Monocles can be connected up for more volume or for listening privately to a conference call. It also comes with a handy loop for hanging off things. "What's that on your bag?", "Oh, that? It's just my Monocle."
Unlike Patrick Moore's eyewear of choice, this Monocle is available in a range of six colours including Coral Red and Black Copper and can be yours for £40.