Apple's iWatch, unlike its leak-happy iPhone and iPad brethren, has been shrouded in mystery ever since rumours of a wrist-hugging Apple device began to surface at the beginning of this year.
While smartwatches like the Pebble are already available – and rival smartphone manufacturers have their own smart timepieces like the Sony Smartwatch 2 and Samsung Galaxy Gear on shelves – Apple appears to be biding its time.
Here's what we know about the iWatch so far:
Birth of a rumour
Whispers of an Apple-made watch floated their way into the tech ether in February, with both the New York Times and Wall Street Journal reporting that Apple had started forging a smartwatch deep within its secretive Cupertino-based lair.
Bloomberg added heat to the fire shortly afterwards by reporting that more than 100 Apple employees were busy on the iWatch project and that the device would be released this year in 2013. And so it began.
Fast forward to July, and Apple had filed an application for an iWatch trademark in Japan, following earlier patent applications for a slap-bracelet smartwatch device and a similar trademark name application in Russia.
All of these rumours – together with Apple CEO Tim Cook stating that the wearable tech industry is an area "ripe for exploration" – mean that it's surely only a matter of time before we're walking around with iThings strapped to our wrists.
What will it look like?
Unlike Apple's leaked iPhones and iPads, no one outside of Apple's secret design lair actually knows what the iWatch looks like, proving that Apple can keep a secret if it really wants to.
There has been previous speculation of a round design with a super-hard curved glass screen (as shown in the concept above), but reports from Korean site ET News suggests that Apple is working on an iWatch with a flexible display.
According to research NPD DisplaySearch's research, Apple is working on 320x320 1.3in and 1.6in flexible AMOLED displays for the iWatch – which we think is more realistic than a circular screen, though we doubt that only one size will make the final cut.
While detailed specs for the iWatch remain unknown, The Verge believes that it will run a full-fat modified version of iOS. Its sources also state that Apple is aiming for a battery life between four to five days, which is a feature that the rival Samsung Galaxy Gear could certainly benefit from having.
KGI Securities analyst Ming-Chi Ku believes that as the iWatch may have similar computing requirements to the iPod Nano, it will share the Nano's touch technology and application processor.
According to Bloomberg's sources, the iWatch will let users make and receive calls, check location information and will have a pedometer for measuring your steps and tracking data for fitness apps - a feature that's become a standard in all smartwatches.
More than a smartwatch
Analyst Brian White of Cantor Fitzgerald believes that the iWatch will be more than just an extension of your iPhone, as it will have home automation abilities baked directly into it.
Controlling your central heating and lights from your watch sounds like a genuinely useful feature and one which will definitely set the iWatch apart from the competition – if it turns out to be true.
When can you strap in?
KGI Securities analyst Ming-Chi Ku believes that the iWatch won't hit shelves until late 2014, blaming the immaturity of wearable device components and a lack of adequate resources.
As for pricing? We're hoping that the iWatch won't be anywhere near as expensive as the RM999 Samsung Galaxy Gear, but we'll just have to sit tight and see what the iRumour mill throws our way...