Every phone manufacturer wants its own smartwatch these days.
Samsung has launched the Gear 2, Gear 2 Neo and Gear Fit at MWC 2014, while HTC has announced plans to launch its own smartwatch. Now Motorola has got in on the act, revealing plans to launch a smartwatch before the end of the year.
You'd almost think they were afraid of an Apple iWatch launch, or something.
Motorola's aiming to create a more elegant smartwatch than its rivals, with Rick Osterloh, Motorola's senior vice president of product management, claiming that "there are no wearable products you want to wear – because they are all extremely ugly." Which seems a little harsh; the Pebble Steel and Samsung Gear 2 are a far cry from the blocky smartwatches of old. And Motorola's last stab at a wearable, the MotoACTV fitness tracker, is no looker. Regardless, Moto claims that its smartwatch will be a "style item."
In related news, Android Police has snapped what's claimed to be a Motorola-branded smartwatch, reportedly a concept for a Google-branded wearable. Google has abandoned the concept, and is reportedly working with LG on a smartwatch for release later this year; whether Motorola will use the design for its own smartwatch has yet to be revealed.
With the Android manufacturers rushing to get smartwatches to market, it seems like at this rate, the only phone manufacturer without a wearable on the shelves will be Apple.