MG puts Android in a dedicated gaming handheld

Kickstarter project follows Ouya success with the first dedicated Android gaming handheld

Android is fast becoming the next big gaming platform, thanks to Kickstarter projects like the Ouya games console. Now new start-up PlayMG has turned to Kickstarter in its bid to create the MG – the world's first handheld Android gaming console.

The MG features a 4in 800x480 WVGA display and packs a 1GHz processor along with 1GB of RAM and 4GB of internal storage, expandable with a microSD slot. It'll run Android 4.0 Ice Cream Sandwich at launch, and comes with a 1.3MP front-facing camera.

The MG's stats aren't spectacular when set aside the likes of the Samsung Galaxy S3 – but then, it isn't aimed at people who can afford the latest smartphone upgrade. It's set to cost around US$150 on launch – aiming it squarely at kids who can't afford to pony up for a monthly data plan and big ticket game releases.

To that end, the MG features a kid-friendly customisable avatar – the MG Ro.bot – and "Family Collaboration" parental controls, plus a DebitSmart digital wallet.

Will the MG be able to emulate the Ouya's success in repurposing Android for gamers? Or is it trying to carve out a niche that's already been filled by mid-range smartphones? One thing's for sure – Android gaming looks set to grow and grow.

[Kickstarter via GamesIndustry.biz]

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