The new Apple TV goes on sale next Monday, 26 October

And it'll ship out by the end of next week, as well

Apple TV (2015)

UPDATE: It seems Apple will stick to its word on this one: despite a recent report claiming that the new Apple TV won't actually release until November (see below), Tim Cook just revealed that it will start shipping next week.

That news just came during an on-stage interview at the Wall Street Journal's WSJDLive event, with Cook saying that the set-top box will go on sale online on Monday, 26 October and begin shipping out by the end of the week. It may not actually reach buyers until November, and it's not clear whether the box will be sold in Apple Stores next week - but it's nice to have a date to look forward to now.

[Source: The Verge]

ORIGINAL STORY (8/10/15): When Apple announced its brand new Apple TV set-top box last month, the company pegged late October for the release. Unfortunately, a new report claims it'll arrive a little later than expected.

According to 9to5Mac, a reliable source for Apple scoops, sources say the box won't actually hit consumers until the first week of November. However, it should go on sale on Apple's website in late October, allowing consumers to place their orders in advance of actual shipments beginning.

It may only be a day of a couple weeks, max, but given the fanaticism that surrounds most Apple releases, it could be a frustrating delay for anyone eager to start playing Crossy Road on their TV. Or have a shiny new interface to watch Netflix from. (Look, if you've already got an Apple TV or a comparable streaming box, a couple more weeks of that won't kill you.)

The report adds that the delayed timing of the Apple TV will put it right alongside the iPad Pro in shipping to Apple Stores. That extra-large tablet will also debut the first week of November, apparently, and 9to5Mac says it'll also be up for pre-order online later this month.

The new Apple TV is priced at US$149. It comes with the new Siri Remote, which has a small touchpad, motion sensing controls, and a microphone for Siri (of course), plus the box brings the App Store to your TV along with the revised interface.

[Source: 9to5Mac]