Apple Music is live – here's what you need to know

The Cupertino tech giant gives its Spotify rival the green light. Will you be tuning in?

Apple’s “one more thing” at its WWDC keynote was the long-expected unveiling of Apple Music, a streaming service that promises to be a lot more than just another Spotify rip-off. And it launched this week.

It offers an on-demand streaming with unfettered access to over 30 million tracks, but it also incorporate a 24-hour radio station called Beats 1 (sadly not available in the Middle East at launch), music downloads, playlists curated by experts and created “just for you” and Connect, a way for artists to share updates with fans.

There’s also Apple Music Radio, which covers off different genres with different stations – each one, Apple says, “expertly curated”. You’ll be able to skip songs you don’t like, and both services will be ad-free, though there's no telling when or if that might change.

Apple Music will cost US$.99 a month, or an expected US$14.99 for a family plan supporting up to six people.

It's available for iOS devices from today as part of an iOS 8.4 update, as well as in updated versions of iTunes on Mac and PC.

It'll arrive on Android and Windows devices this autumn.