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Home / News / Amazon shows off its latest delivery drone with help from Jeremy Clarkson

Amazon shows off its latest delivery drone with help from Jeremy Clarkson

A Prime Air package in 30 minutes or less? Here's an updated look at the dream scenario

It’s been almost two years to the day since Amazon shared its plans to deploy an army of flying drones to deliver packages to your home, and no, they’re still not in service. But it’s not for a lack of trying or iteration.

In fact, Amazon just released a new commercial for the program starring none other than Jeremy Clarkson, whose Top Gear successor is headed to Prime Instant Video next year. Amazon’s ad, seen below, shows an updated design for the package-carrying drone, but as Clarkson says in the clip, the company plans to have “a whole family of Amazon drones; different designs for different environments.”

The one we see in the clip is designed to deliver packages within a 15-mile radius of the warehouse, and it can store a small package (five pounds or less) within its frame, which looks better suited to deliveries than the plastic crate-holding version seen in 2013. The drone, which would weigh less than 55 pounds and fly under 400 feet in the air – uses autonomous threat detection to avoid airborne obstacles: a “sense and avoid” system, as it’s described.

And then it lands in your yard atop an Amazon marker that you’ll place on the ground, before zipping back to the warehouse. Amazon says these deliveries can take 30 minutes or less to complete, making it ideal for last-minute needs without relying on a human to drive over from the warehouse.

When will we actually see these drones in action? Well, various government regulations currently stand in the way of their implementation. Amazon has used its considerable resources and influence to start changing these laws, and making this initiative more and more public can only help sway the minds of those in power.

As Amazon writes, "We will deploy when and where we have the regulatory support needed to safely realize our vision." We hope its soon, if only to have a box of biscuits delivered on demand for the sheer thrill of seeing Prime Air in action.

[Source: Amazon via The Verge]

Profile image of Andrew Hayward Andrew Hayward Freelance Writer

About

Andrew writes features, news stories, reviews, and other pieces, often when the UK home team is off-duty or asleep. I'm based in Chicago with my lovely wife, amazing son, and silly cats, and my writing about games, gadgets, esports, apps, and plenty more has appeared in more than 75 publications since 2006.

Areas of expertise

Video games, gadgets, apps, smart home