Ikea's managed to out-hipster Instagram with this lo-fi cardboard camera, handed out in press packs at this year's Milan Design Week.
With a comprehensive features list including a lens and a shutter button, the camera can store up to 40 pictures. It also has an adorable little USB connector.
It's expected to turn up in IKEA stores at some point, but details on price and availability have yet to be announced. Check out the video below.