Anything but vanilla

The custom bike scene in India has never been hotter

They say four wheels move the body. Two wheels move the soul.

And there is a difference between just riding a bike and riding a bike like you own it. To really call your motorcycle yours, just the stock option won’t do. That’s exactly why we’ve asked the countries’ finest bike fairies a few questions. Read on to know how you and your two-wheeled beloved can mark your own territory...

Vardenchi Motorcycles


Vardenchi needs no introduction as such. Bikes made by Vardenchi easily stand out from the rest and exuberate great character. Vardenchi in Marathi means, ‘Of the Varde’ or ‘Belonging to the Varde’ (Akshai Varde). We’ve had a few bikes at the Stuff Gadget Show as well and we’re happy that the Vardenchi stable resides in our hometown here in aamchi Mumbai.

How much time does it take for a bike to be ready to ride from the word ‘go’?

The manufacturing cycle time is 45 days. This includes purchase and process of raw materials to the surface finishing of the parts and then final assembly followed by extensive test rides.

What does the cost depend on? How much does it cost on an average?

Cost depends on the platforms that you choose and the further personalisation that is executed makes each Vardenchi reflect the owner’s personality. These areas are the choice of wheels, surface finish of the parts, choice of paint and the graphic airbrushing. The more detailed the design, the higher the cost.

What are the especially difficult bits in the entire process?

Driving quality from small volume vendors with handcrafted process is one of the biggest challenges. The industry didn’t exist before we started to create ways and paths to custom-build motorcycles in India.

What happens when a bike breaks down? Do you provide some sort of service to cover breakdowns?

We provide service to customers across India. We assist outstation customers with online image and drawing support and overnight parts shipping to resolve any service issue.

Do you have any standard bikes as a readymade option or is it completely to the tune of the customer?

Each motorcycle is custom built. There are no ready standard bikes, though there are ready platforms for the customers to further personalise their bikes.

Any particular bike that stands out from the rest that you have built?

The Bloodhound, Cruise, Police and Phoenix are the ones that stand out from the rest.

How do you handle competition? What do you do that differentiates you from the others?

We approach the business from a more organised angle and want to grow into a mainstream personalised motorcycle manufacturer. So we stress a lot on engineering and serviceability of the motorcycles and also the processes that can offer continuous improvement of the end motorcycle. Competition is always good. It allows the customer a choice and keeps us working hard to stay ahead and not take things for granted.

Do you mod other vehicles or have any plans to do so?

Currently we are very happy doing luxury motorcycles. But you never know what the future holds.

What kind of a customer base do you have?

We actually have customers from all walks of life. They have a passion for the finer things in life and are looking for an extension of their personality in products to enjoy. Most of them are business owners, top level professionals, media professionals and celebrities.

Why do you do what you do?

I love motorcycles. I have loved them since my earliest memories, and am very fortunate to have been given a chance to make a career out of designing them. So, to be true to my craft, I ensure I go in and do my best everyday to ensure Vardenchi is a growing enterprise that offers the same opportunity to young and budding designers.