Robert Downey Jr. joins HTC's ranks
HTC is readying a two-year marketing campaign contract for none other than Mr Iron Man himself. Robert Downey Jr. is expected to sign up for the US$12 million dollar deal which will see him grace TV, billboard and print advertising across the world, peddling HTC's wares with his delightfully charming arrogance.
While HTC has produced some top-notch products like Stuff's current top smartphone, the HTC One, its ad campaigns have paled in comparison to the might of Samsung's Marketing machine. Hiring the likes of RDJ should be a decent start though, and with the next Avengers sequel landing on May 1st 2015, there'll be plenty to shout about. Quietly brilliant? Not any more, hopefully. [Source: The Verge]
Scientists cram 1000 Terabytes on a DVD
Aussie scientists have worked out how to get 1000TB (also known above Petabyte) of ones and zeroes stored on an optical disc made for storing 4.7GB of data. That's almost 213,000 times as much, or as they point out,
"This is equivalent of 10.6 years of compressed high-definition video, or 50,000 full high-definition movies."
…and it's all done using existing, affordable technology. Even if it's only used for backup, technology like this suggests optical discs aren't done quite yet. Read the full article here at Cnet Australia.
Read your Kindle on take-off and land
In the USA, at least. The New York Times says the Federal Aviation Authority (F.A.A.) is near to inking an agreement to let passengers use gadgets at all times, as long as they're in in flight safe mode. This following research from an industry working group, due to be published at the end of July.
It's likely the new legislation won't kick in until next Summer, which is frankly ludicrous, as iPads can already be used in the cockpit of planes - and as the NYT points out, electric razors aren't banned, but they emit more electronic noise than your tablet does.
Let's hope UK airlines see sense and follow the FAA's lead. It would be so much easier to read a Kindle if it wasn't half-hidden under a thigh. [Source: The New York Times]
Tesla debuts 90 second automatic battery swap station
Tesla has shown off its very impressive battery swap service station which can automatically swap out a Tesla Model S' battery without drivers ever having to leave the car.
Each battery swap takes a mere 90 seconds and drivers can choose to swap the battery back on their return trip or keep it and automatically be billed the difference according to how fresh their battery is.
The battery hot-swap will cost around US$60-US$80 a pop, but the convenience on long journeys – not to mention the cost of petrol (or gas, if you prefer) – more than makes up for it.
With each station costing US$500,000 it'll probably be a while before they become a common sight along California's highways, let alone the rest of the world, but the future looks very promising indeed. [Source: Engadget]