Hailo has just gone high-end. The app-driven service that sends a black cab to your location now offers a “HailoExec” option, which basically means you can request a posh motor like a Mercedes or BMW instead.
Hailo says it has developed the option “following the requests of business users”, but it’s hard not to see it as a response to rival service Uber, which has been sending out luxury cars to its customers from launch.
Hailo claims the service won’t affect its regular black cab-based offering, and that users won’t be sent a pricier luxury car when they request a cab. 23,000 licensed black cab drivers are registered with Hailo, and the company is at pains to point out that this remains its core business – and that it’s a friend to black cab drivers rather than a threat.
Uber recently upset London’s cabbies, who held a mass protest at what they saw as the unfair practice of launching an unregulated, unmetered car service in their backyard.