LG has announced that its bendable G Flex smartphone will be released in the UK on 1 February.
The G Flex was announced after Samsung revealed its equally curvy Galaxy Round, but it'll beat its rival to UK shores, bringing with it a 6in 720p curved OLED display, quad-core innards and a self-healing back.
The cheapest you can pick the G Flex up for is £50, though you'll be paying O2 a massive £57 per month for two years.
The cheapest monthly offer is from Orange, who's offering a £17 per month, two year contract, though you'll have to fork out £450 for the G Flex itself.
And if you want it SIM-free, Expansys has it available to pre-order, for £690.
Being a bendy pioneer doesn't come cheap you know.
READ MORE: LG G Flex review