It’s that time of year when pundits try wowing you with shock predictions, saying Apple will over the next 12 months reveal new iPhones, iPads and Macs. We know!
Unless Tim Cook has earmarked 2016 as the year Apple packs in this tech lark and starts selling actual apples, it’s certain we’ll see revisions of existing hardware.
So rather than go blah blah iPhone 7 blah iPad Pro 2 blah blah new iMac blah, we’re instead outlining what we want to see from Apple in 2016.
1. Make a smaller iPhone
The new iPod touch — a tiny, powerful iOS device with a four-inch display — gave us so much hope. Alas, it wasn’t to be. We got the iPhone 6s and 6s Plus, but the only four-inch iPhone remained the ageing 5s.
But since the 5s will be relatively ancient tech in 2016, will we finally see a smaller new iPhone, and will it be on par with its larger siblings? (No and no, most likely, but we can dream.)
2. Make Apple Watch more vital
This is tough, because we doubt number-one on Apple’s to-do list is ‘make Apple Watch less vital’. But there’s a sense it’s a stalled platform.
Most of the apps aren’t great, and for many people Apple Watch has become pretty much ‘a watch’ (albeit one where you need to do a comical wrist flick to see the time, while hopefully not simultaneously accidentally punching someone in the face).
We’re not sure what the fix is, but in 2015 we often forgot to wear our Apple Watch and didn't miss it; we don’t want the same to be the case in 2016.
3. Further differentiate the iPad
The iPad Pro was a great move. In use, it feels different from other iPads, especially when using Apple Pencil. Split View seems designed for its relatively large display, and even the speakers are decent.
But iOS for the Pro — and also other iPads — needs further differentiation from on iPhone. The system should remain familiar, but Home screens could make better use of the larger displays; and on the Pro particularly, the lack of keyboard-based navigation is irksome.
4. Remember the professionals
We’re not sure what happened with the Mac Pro. It arrived in a blaze of glory, Apple exec Phil Schiller snarking on stage: “Can’t innovate any more, my ass”. And then it just fizzled.
Perhaps sales weren’t stellar, or Apple took its eye off the pro ball. But pros push Apple kit to the limits, inspiring amazing apps and technology. If those people are lost to Windows, Apple’s platforms will all suffer.
5. Understand gaming
We’re not going to hold our breath on this one, but there were signs in 2015 Apple had people on board with taste in gaming. App Store recommendations improved, and the regular indie and pay-once-and-play slots are great.
But browsing the store for games remains sub-optimal, the market remains reliant on exploitative freemium, Apple makes it impossible to safeguard game data (unless a dev uses iCloud, which is rare), and Apple TV games are forced to support the cramp-inducing Siri Remote. All of those things need fixing.