The Basel watch fair isn't all about horological craziness – although there's plenty of that on show – it's also where you'll find your next daily wearer.
Here are just a few of the more practical, real-world wristbound options…
Tudor Heritage Black Bay
Tudor has long lived as the cheaper (but not cheap) sub-brand of Rolex, but there's a hardcore band of enthusiasts who'd take a Tudor over anything else. And on this evidence, who can blame them?
The 'snowflake' hour hand and blue bezel pay homage to a vintage Tudor Submariner model that's much sought after by collectors, and the price tag comes in at a little over £2000. No, really, who needs Rolex?
Seiko Astron GPS Solar Chronograph
The clever Astron range receives GPS signals to keep super-accurate time in 40 time zones, automatically adjusting when it moves between them.
This new chronograph version has a coated titanium case and ceramic bezel, which helps to justify a price around the £2000 mark. Casio has also announced its own GPS/radio-connected G-Shock, the Gravitymaster GPW-1000, which is a lot more G-Shockish, but should be a lot cheaper.
If you like simplicity, you'll like Nomos. They've always been minimalist in their design, and this model even manages to look clean while sporting a fancy power reserve indicator.
Nomos is also one of the few watch companies that doesn't rely on sourcing movements from Swatch Group, designing and making all its components in-house at Glashutte. Fun for watch nerds and design freaks alike, and all for around £2150.
Omega Seamaster 300 Master Co-Axial Chronometer
The Seamaster 300 dive-watch line is now legendary. And in watch circles, where wizened old men walk around wearing magnifying eyepieces to hunt for tiny screws on decontaminated floors, so is Omega's Co-Axial movement.
The dream team of a sweet new SM300 with an improved Master Co-Axial heart is something to get excited about, and we wouldn't be surprised if Daniel Craig's wearing one for his next 007 outing. Prices for the various strap/bracelet combos should start from around £4500. No, Mr Bond, we expect you to dive!
Breitling Navitimer 46mm
The Navitimer is the classic slide-rule chronograph, beloved of hairy-chested pilot types who could use it to calculate flight times and fuel consumption.
When it launched in 1952, it was a behemoth – an imposing chunk of wristicised man-jewellery that required a Tom Selleck moustache to counterbalance its visual weight. But now that TW Steel, U-Boat and the like have upped the watch-size ante, Breitling has decided it's time to upsize the Navi to a 46mm case to re-establish its place on the arms of moustachioed aviators the world over. Or just anyone looking for a beautiful, chunky watch.