The Apple Mac. The first Android tablet. Megan Fox in a bath.
Almost as important (but in no way as important) as the sport played in the Superbowl is what happens when the sport isn't being played: the half-time break.
It's home to entertainment. It's a time when twelve metric tons of hotdogs are consumed. It's a perfect opportunity to show a technology ad to hundreds of millions of people - and here are 10 of the best to date.
1. Apple: Macintosh "1984" (1984 Super bowl)
If there's one tech ad that has held iconic status for the last 20 years, it'll be this ad. A jab at the book 1984 as well as big brother blue (IBM), this ad brought the Macintosh into the minds of the masses. Even today, it's considered one of the best ads ever to hit the Superbowl.
2. Google: Parisian Love (2010 Super Bowl)
This ad is simplicity at its finest. No fancy graphics, no dancing girls, just Google search itself.
3. Yahoo: Talking Dolphin (2002 Super Bowl)
Yahoo used to go toe-to-toe with Google when it came to search. It's a somewhat different situation now, but back in the heyday, the portal was popular enough to warrant a Superbowl ad.