Before watches were invented, time did not exist.
People remained forever youthful, with nary a wrinkle or crowfoot to be seen. Then some try-hard went and invented the sundial, and all of a sudden all life in the universe began plummeting towards the inevitable, unmerciful, dark embrace of death.
So anyway, here are some of our favourite Apple Watch straps so that, at the very least, your wrist can look good while your cells degrade and the sun's hydrogen reserves gradually deplete:
Pugo Top Apple Watch Band (£10)
Apple’s official Milanese Loop magnetic strap is lovely. It also costs £150. This stainless steel alternative from oddly-named company Pugo Top costs a mere £10, comes with an 18 month warranty, and looks pretty much identical to its official counterpart, right down to the magnetic clasp. It’s available in iPhone-matching colours too, which is handy if you’re serious about accessorising.
Casetify Apple Watch Band (US$52)
Casetify offers plenty of funky straps to suit almost any taste - but no one’s taste is as good as yours, which is why its custom strap service is ideal for making your Apple Watch truly your own. Its online strap builder lets you upload any photo you fancy, and it links directly to Instagram and Facebook too, pulling in your pictures for some quick ’n’ easy customisation. Just make sure your photos are a high enough resolution before clicking the buy button.
SevenSixteen Click adaptor (from US$20)
If you’re an avid watch fan with a collection of straps you already adore, then you’re in luck - these adaptors slot into your Apple watch and let you use any regular watch strap you fancy. Many Android Wear watches from the likes of LG and Samsung let you do this as standard, but luckily these adaptors won’t break the bank, especially if you go for the cheaper aluminium models.
PS - no, this isn't technically a strap but... it's happened anyway. You might as well just accept it.
Wristouch Italian Leather Strap (US$90)
Wristouch has a decent selection of quality Apple Watch straps and cases, and we quite like these genuine calfskin leather ones which are available in black, tan and dark brown The combination of the Apple watch’s metal chassis and muted leather design is one that, we think, works really well.
Official Apple Woven Nylon Strap (£50)
Apple’s own nylon straps are some of the cheapest it offers, and there aren’t any third-party ones we’ve seen that offer the same snazzy subtle stripes and bright colour combinations, so it’s well worth going the official route if you like this particular look. Durable, comfortable, and available in enough colours to suit everyone.
Apple Watch Hermès Etoupe Swift Leather Double Tour strap (£450)
Right. Let’s get this out of the way - this strap costs £450 which, quite frankly, is a little insane. If you’ve got the money to spare though, and are into fashion brands (and really, really like double-wrapping watch straps), then it’s sort of the only option on the planet for you right now. Unless you make your own. Which, in all honesty, will probably be cheaper.
Japace Magnetic Leather Loop Strap (£20)
This is another example of a strap that’s close to the real deal - namely Apple’s £150 Leather Loop strap - but at a fraction of the cost. £20, to be exact. The genuine leather strap, complete with a bumpy, ribbed design, could easily be mistaken for Apple’s bonafide alternative, and the magnetic clasp makes it easy to slap on and off too.
Sanday Stainless Steel Band (£24)
Guess what - this is another close relative to an official Apple strap - the £450 Link Bracelet, to be more precise. And once again, it’s quite a lot cheaper. The clasp mechanism is a little different, sure, but the overall look is pretty darn close. And with stainless steel construction and the ability to adjust the links like a traditional watch strap, this appears to be a very solid buy for a smidgen under £25.
Official Apple Watch Sport Band (£50)
If you’re one of those people with ‘motivation’ and ‘drive’ then it’s very likely that you’re out before dawn, running along in all weather, getting fitter and stronger while the rest of us desperately try not to eat an entire box of Pop Tarts in one sitting. Ahem. Anyway, if that’s you, then this sport-friendly and relatively affordable official rubber strap should offer you all the durability and comfort you need while tracking your cardiovascular shenanigans.
Lucrin Goat Leather Strap (from £143)
While this genuine goat leather strap is a little on the pricey side, you can customise it with a wide variety of colours, right down to the colour of the stitching and metal components too, making sure you nail the look that’s perfect for you and your wrist.